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Why Change Doesn't Stick (and What Actually Works)
Facilitated by Rebecca Shively, Ph.D.
Organizational change is rarely as simple as implementing a new process or communicating a new vision. Many change efforts are thoughtfully planned, clearly communicated, and still fail to stick. Drawing from organizational psychology and real-world experiences, this session will explore key human drivers that determine whether change takes hold. Participants will rethink the role of communication (and its limitations), uncover what really motivates behavior change, and examine how belief, shaped by past experiences and leadership actions, can accelerate or derail progress. Attendees will leave with: A practical way to diagnose why change efforts stall. Insight into how to design change around human behavior, not just plans. Specific strategies to build motivation, create meaningful dialogue, and strengthen belief. Speaker/Facilitator: Rebecca Shively, Ph.D. Rebecca Shively, Ph.D., is an organizational change practitioner at Farm Credit Services of America, where she helps guide teams and leaders through complex transformations with a focus on people-centered strategies. With a Ph.D. in Industrial/Organizational Psychology from the University of Nebraska Omaha, her research in goal-setting, motivation, and leadership continues to inform her applied work today. Rebecca's career spans higher education, the nonprofit sector, and a range of private-sector industries, giving her a broad perspective on how organizations evolve and thrive. Outside of work, she plays trumpet in a community concert band and enjoys the creativity and collaboration that music brings. She also loves spending time outdoors, traveling, and spending quality time with family and friends. She values curiosity, connection, and continuous learning - principles that guide her approach to both work and life. Whether supporting leaders or guiding teams through transformation, she brings a thoughtful, people-centered approach to every challenge. Explore - Learn - Share - Inspire
Organizational change is rarely as simple as implementing a new process or communicating a new vision. Many change efforts are thoughtfully planned, clearly communicated, and still fail to stick.
Drawing from organizational psychology and real-world experiences, this session will explore key human drivers that determine whether change takes hold. Participants will rethink the role of communication (and its limitations), uncover what really motivates behavior change, and examine how belief, shaped by past experiences and leadership actions, can accelerate or derail progress.
Attendees will leave with:
Speaker/Facilitator: Rebecca Shively, Ph.D.
Rebecca Shively, Ph.D., is an organizational change practitioner at Farm Credit Services of America, where she helps guide teams and leaders through complex transformations with a focus on people-centered strategies. With a Ph.D. in Industrial/Organizational Psychology from the University of Nebraska Omaha, her research in goal-setting, motivation, and leadership continues to inform her applied work today.
Rebecca's career spans higher education, the nonprofit sector, and a range of private-sector industries, giving her a broad perspective on how organizations evolve and thrive. Outside of work, she plays trumpet in a community concert band and enjoys the creativity and collaboration that music brings. She also loves spending time outdoors, traveling, and spending quality time with family and friends. She values curiosity, connection, and continuous learning - principles that guide her approach to both work and life. Whether supporting leaders or guiding teams through transformation, she brings a thoughtful, people-centered approach to every challenge.
Explore - Learn - Share - Inspire
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