(Note: Park in the northwest lot, nearest the main entrance (large glass atrium) and proceed to check-in with security. They will direct you to the meeting room.)
For years business leaders have struggled to comprehend the apparent irrationality of employee and customer behavior and the impact it has on business performance. To make sense of how employees and customers behave, leaders must first begin to understand human nature and accept that human
beings do not always act in rational ways.
Applied behavioral economics is the mathematical description of the role human nature plays in just about everything. Behavioral economics empowers management with new institutions of data for making strategic decisions, and adds to the disciplines of neoclassical economics and process improvement.
Key Findings:
- Ten public companies that applied these principles outperformed peers by 85% in sales growth and more than 25% in margin growth
- Our emotional, cognitive and perceptual processes place limits on how rationally we are able to view the world around us
- 70% of customer decisions are emotional, only 30% are rational
- Local performance variation is a scourge to organizations that aspire to high performance
Presenter: Clint Carlos
Clint is a Partner in Gallup’s enterprise consulting division. His primary responsibility is to develop an intimate understanding of organizational challenges, and architect effective solutions that leverage the science of behavioral economics. In recent years, he has partnered with multi-billion dollar telecommunications companies, public utilities, educational institutions, professional services firms, and large financial institutions. Before that, he was accountable for the leading the company’s efforts in its K12 Education Division throughout the western U.S., and spearheaded the launch of Gallup’s Engaged Schools initiative. Prior to joining Gallup, he was recognized as a finalist for vSpring Capital’s
prestigious v|100 list, which honors the most promising entrepreneurs in a multi-state region. Carlos has founded or co-founded a handful of successful startup ventures ranging from residential design, HR information systems and retail furniture, to software development, opinion research and mobile computing. Carlos has a Bachelor of Science in Business Management from Brigham Young University. He currently resides in northwest Omaha with his wife and two daughters.
